It’s no secret that high quality video production is an important part of marketing and content creation. Commercial videos help promote your business by providing viewers with a brief, strategic overview of your company and its mission.
But what are the stages of video production?
And how do you make a good commercial video?
These days, content creation is easy. But although everyone has the capability of creating a video, very few know how to do it well. You can’t just throw together a few shots in a video-editing app if you want your promotional video to look professional and appeal to your audience. Producing a successful video takes time, planning, and creativity.
There are three main phases of video production: pre-production, production, and post-production. Each phase is a vital part of creating a successful commercial video. We explain each stage in more detail below.
Pre-Production and the Importance of Planning Ahead
Essentially, pre-production means mapping out the purpose of the video and planning the logistics of shooting it. In many ways, it is the most important piece of the video production process. During this planning phase, many pieces of the puzzle are connected.
Pre-production tasks can include:
Brainstorming
Creating a storyboard
Discussing logistics
Writing a script
Planning the shots
Selecting wardrobe and/or props
Establishing a timeline
Discussing lighting and audio
Communicating with the production team
Setting reminders for the director
With video production, the saying, “If you fail to plan, you plan to fail,” is very true. If anything is left out or an important shot gets missed during production, it can set the entire project back by weeks. And if your video is taking place at an unusual location, it’s vital to know exactly what you need prior to shooting.
Be sure to take your time during pre-production and answer as many questions as you can. Your post-production team members will thank you!
Production and How to Execute a Plan Successfully
Once pre-production is complete, it’s time to move onto the production process. Video production can take from several hours to several days to complete, even with a team of professionals. During this process, the production team will film the shots and segments that make up a commercial video. The production team will set up lighting and props, direct the actors, and shoot the content.
Production is a very hands-on process, and it’s important for everyone involved to have the notes developed during the pre-production phase. Keeping everyone looped in on what needs to happen during a shoot is deeply important for the success of the project.
Post-Production and How to Edit Efficiently
Post-production is the process of putting together everything your team created during the production phase. If all the other phases were completed well, this stage should go smoothly. In pre-production, the team should have created a storyboard for the post-production editor to follow as they piece different shots together, add audio, and clean up the transitions.
Commercial Video Production in Phoenix
Video production takes a village. Every single person who helps put together a commercial video is a vital part of creating a video that showcases a business and promotes its mission.
Save the Airwaves is an independent creative agency based out of Phoenix, Arizona. They work tirelessly to create videos for their clients that tell their stories in a creative, engaging way. To contact Save the Airwaves, email them at info@savetheairwaves.com.