How to Use Video Storytelling to Connect with Your Audience

By now, it’s no secret that video marketing is an important part of promoting your business. But let’s face it– while video is definitely a powerful tool, not every video clip is successful. So how can you make sure that your video is more than just noise in the crowd? The answer lies in storytelling. With storytelling, you can create a marketing video that connects with your audience and leaves a lasting impact.

What Is Video Storytelling?

Video storytelling is a marketing technique that uses video and audio to form an emotional connection with your intended audience. Whether it’s a simple video that makes audiences laugh, a heartfelt customer testimonial, or even a narrative that breaks down complex ideas, video storytelling has become a popular way to connect with your audience. 

For example, our work in “Excelligence Anthem” video showcases how storytelling in videos can transform complex ideas into relatable content, making it easier for audiences to connect with the brand on a deeper level. This approach goes to show that telling the right story can make all the difference in building lasting connections.  

Why Is Video Storytelling Important for Your Business?

In a world where consumers are overloaded with content, video storytelling allows your business to cut through the noise by creating a personal and memorable connection with your audience. 

With video storytelling, you can: 

• Capture the attention of your audience. 

The human brain processes images 60,000 times faster than text, which is why visuals grab our attention and stick with us more easily than words alone.

• Help your audience retain more information. 

Did you know that 90% of the information our brains take in is visual?  This makes storytelling through video especially powerful by engaging both the visual and emotional centers of the brain to influence how well your audience remembers your message.

• Build emotional connections.

Video storytelling is about sharing emotions, ideas, and experiences. It draws people in, keeps them engaged, and creates connections that stick with them long after the story is told.

• Make your business more accessible.

Video storytelling can lift many barriers that people face in the real world. By incorporating captions, identifying speakers, and considering color choices, you can make videos that are accessible to everyone. 

Five Tips for Making a Storytelling Video

Just like building a sound marketing strategy, using video storytelling begins with setting clear goals and defining your target audience. 

1. Decide which stories you want to tell. 
   What does your brand stand for, and how can you make your story resonate with your audience? What problems can you solve for your customers?

2. Understand your audience. 
   Who is your target audience and what is the best way to reach them? Knowing this allows you to tailor your storytelling to their specific needs and interests. By understanding your audience, you can craft a message that truly speaks to them. 

3. Choose your style. 
   Do you want to share humorous videos or customer testimonials? Animated shorts or narrative ads? The type of story you want to share can help determine your style. 

4. Choose the right channels. 
   Where will you publish your videos? Videos that perform well on TikTok might not perform as well on LinkedIn. Tailor your content for the platforms you plan to use.

5. Hire a professional production team. 
   A creative and experienced video production team will help you choose the right video format for your message and bring your ideas to life.

How to Tell a Story About Your Business

Are you ready to start telling your brand’s story? At Save the Airwaves, we know how to use video storytelling to help you connect with your audience and leave a lasting impression. Whether you’re looking for creative narratives or eye-catching visuals, our team will help your business stand out. If you need high-quality video production services in Phoenix, Arizona, contact us today. 

Images used under creative commons license – commercial use (8/30/2024). Photo by Kyle Loftus on Pexels

Understanding the Commercial Video Production Process

It’s no secret that high quality video production is an important part of marketing and content creation. Commercial videos help promote your business by providing viewers with a brief, strategic overview of your company and its mission. 

But what are the stages of video production? 

And how do you make a good commercial video? 

These days, content creation is easy. But although everyone has the capability of creating a video, very few know how to do it well. You can’t just throw together a few shots in a video-editing app if you want your promotional video to look professional and appeal to your audience. Producing a successful video takes time, planning, and creativity.

There are three main phases of video production: pre-production, production, and post-production. Each phase is a vital part of creating a successful commercial video. We explain each stage in more detail below.

Pre-Production and the Importance of Planning Ahead

Essentially, pre-production means mapping out the purpose of the video and planning the logistics of shooting it. In many ways, it is the most important piece of the video production process. During this planning phase, many pieces of the puzzle are connected.  

Pre-production tasks can include:

• Brainstorming

• Creating a storyboard

• Discussing logistics

• Writing a script

• Planning the shots

• Selecting wardrobe and/or props

• Establishing a timeline

• Discussing lighting and audio

• Communicating with the production team

• Setting reminders for the director

With video production, the saying, “If you fail to plan, you plan to fail,” is very true. If anything is left out or an important shot gets missed during production, it can set the entire project back by weeks. And if your video is taking place at an unusual location, it’s vital to know exactly what you need prior to shooting.

Be sure to take your time during pre-production and answer as many questions as you can. Your post-production team members will thank you! 

Production and How to Execute a Plan Successfully

Once pre-production is complete, it’s time to move onto the production process. Video production can take from several hours to several days to complete, even with a team of professionals. During this process, the production team will film the shots and segments that make up a commercial video. The production team will set up lighting and props, direct the actors, and shoot the content.  

Production is a very hands-on process, and it’s important for everyone involved to have the notes developed during the pre-production phase. Keeping everyone looped in on what needs to happen during a shoot is deeply important for the success of the project. 

Post-Production and How to Edit Efficiently

Post-production is the process of putting together everything your team created during the production phase. If all the other phases were completed well, this stage should go smoothly. In pre-production, the team should have created a storyboard for the post-production editor to follow as they piece different shots together, add audio, and clean up the transitions. 

Commercial Video Production in Phoenix

Video production takes a village. Every single person who helps put together a commercial video is a vital part of creating a video that showcases a business and promotes its mission. 

Save the Airwaves is an independent creative agency based out of Phoenix, Arizona. They work tirelessly to create videos for their clients that tell their stories in a creative, engaging way. To contact Save the Airwaves, email them at info@savetheairwaves.com.