Essential Steps for Building a Video Marketing Strategy

Video marketing is essential in 2024, and if your brand doesn't have any video content, you're going to lose customers to your more savvy competitors. If you want to boost engagement, build brand awareness, and increase your conversion rates, you need creative video content that resonates with your target audience. 

Video content has an immediacy and authenticity that resonates with today's consumers. Whether it's entertaining or informative, most people would rather watch a video than read an article online. Whether you need long-form commercial videos for your website or 30-second clips for social media, you can get a lot of content out of one shoot as long as you plan ahead.

Here's how you can develop a video marketing strategy for your brand in five easy steps.

Five Essential Steps for Building a Video Marketing Strategy

1: Define Your Target Audience

Who is your ideal customer? Write a little story about who this person is and why they love your brand. Understanding their habits and preferences will help you choose the right platforms, the right content, and the right length for your videos. 

Where do they hang out online? Do they prefer YouTube, TikTok, or Instagram? Do they like behind-the-scenes or before-and-after? Do they prefer documentaries or comedies? What types of videos do they share with their friends? Gather as many details as you can, because the better you understand your audience, the easier it will be to reach them. 

2: Set Clear, Attainable Goals

How often do you plan to share new content? What types of videos will best resonate with your audience? Where are you going to share your video content? Decide on the number of videos you want to create, how long each video should be, and the story you want each video to tell. Next, decide how you will measure your success. Will you count likes, shares, clicks, or conversions? Set a goal that's attainable and leaves you room to grow.

3: Establish a Realistic Timeline and Budget

Setting realistic goals for your timeline and budget is just as important as setting goals for conversions. How soon or how often do you need fresh content? How much are you willing to spend? How many videos do you want to get out of one shoot? Is there a special location that you need to book for your shoot in advance? What sort of props will you need? Answering questions like these will eliminate all the guesswork so you won't get surprised with extra costs or hit with unnecessary delays.

4: Hire a Production Company with Creative Talent

Not only do you need a production crew with professionalism, you need one with creativity. If you want to get more likes, shares, and conversions, you need videos that are fresh, original, and authentic. Your content has to stand out from the hundreds of other videos that come across your ideal customer's daily feed. Choosing a production company that's as original as your brand will get more people to engage with your content.

5: Create a Schedule to Promote Your Videos

Now that you have video content, how do you make sure that it reaches your target audience? Will you use ads or collaboration to promote your videos on more accounts? Set up a schedule for sharing and promoting your videos. 

You can't just schedule your content and hope it will make an impact. You need to promote each new video both BEFORE and AFTER it drops. "New video airs tomorrow" builds anticipation, and "Did you see our video about X?" reminds your fans that they might be missing out if they didn't watch. 

Pay attention to your analytics, and track which content your ideal customers are responding to. This will help you make even better, more carefully targeted videos in the future.

Full-Service Phoenix Production Company

At Save The Airwaves, our mission is clear: to deliver creative solutions that not only captivate but also inspire. We aim to create content that tells your story and stands out in today's fiercely competitive market. We're committed to exceeding your expectations and we deliver content that's backed by tangible, measurable results. Drop us an email at info@savetheairwaves.com to learn more.